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SIXWAYSRUGBY > General Forums > Strange But True > Reuters: Pieces of Titanic transformed into luxury watches

Reuters: Pieces of Titanic transformed into luxury watches

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Jacaranda
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Posted: Friday Apr 13th, 2007 12:50

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BASEL, Switzerland (Reuters) - Steel and coal from the Titanic have been transformed into a new line of luxury wristwatches that claim to capture the essence of the legendary oceanliner which sank in 1912.

Geneva watchmaker Romain Jerome SA billed its "Titanic-DNA" collection as among the most exclusive pieces showcased this week at Baselworld, the watch and jewelry industry's largest annual trade fair.

"It is very luxurious and very inaccessible," said Yvan Arpa, chief executive of the three-year-old company that hopes the limited edition watches will attract both collectors and garrulous luxury goods buyers.

"So many rich people buy incredibly complicated watches without understanding how they work, because they want a story to tell," he said. "To them we offer a story."

Full Article HERE

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SIXWAYSRUGBY > General Forums > Strange But True > Reuters: Pieces of Titanic transformed into luxury watches

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